After graduating with an honours degree in psychology in the last century, I undertook coffee and washing up duties for the editor of a busy local London newspaper. While there, I worked my way up to senior reporter and gained the NCTJ news qualification.
One of my biggest investigative successes was to uncover hush-hush plans to close a London hospital. It's open to this day. I now write, edit and coach groups and individuals – as well as working as a freelance journalist.
• National press
• Radio
• Television
• Copywriting
• Ghostwriting
• Digital
• Trade
• Corporate
• 1-2-1 coaching
• Public sector
• Training
Joy Persaud
Journalist
Copywriter
Editorial coach
I'm an award-winning journalist, copywriter and ghostwriter with 28 years’ experience.
I've written and edited news and features for national and niche consumer, corporate and trade publications. Also, I have appeared on BBC News, BBC Radio 4, BBC Radio 5 Live, BBC Radio Sussex & Surrey and ITN.
From investigative work with a lasting impact, to writing about current affairs, celebrities, education, health, business issues, wellbeing, the environment, entrepreneurs, eco-friendly living and cutting-edge pharma, there's little I haven't covered.
Additionally, I am delighted to have been commissioned to write two non-fiction books. For both, I have had to quickly develop a strong rapport with interviewees, who – I'm privileged to say – have trusted me with sensitive personal information.
Whether you want an article – or your life story – written, wish to improve your business literature and website, or need bespoke training to show you/your team how to write crisp, clear copy, please get in touch.