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Joy Persaud
Editorial coach

• National press

• Content

• Copywriting

• Ghostwriting

• Digital

• Trade

• Corporate



• 1-2-1 coaching

• Training 

• Public sector



I'm an award-winning NCTJ-trained journalist, copywriter and ghostwriter with decades of experience in national news and magazines for a wide range of consumer, corporate and trade (B2B/B2C) publications. 


From investigative work with a lasting impact, to writing about current affairs, celebrities, education, health, medicine, business, wellbeing, the environment, entrepreneurs, eco-friendly living and cutting-edge pharmaceuticals, there's little I haven't covered. I've also been invited to speak on various subjects by BBC News, BBC Radio 4, BBC Radio 5 Live, BBC Radio Sussex & Surrey and ITN.

Additionally, I am delighted to have been commissioned to write two non-fiction books. For both, I have had to quickly develop a strong rapport with interviewees, who – I'm privileged to say – have trusted me with sensitive personal information. Jimmy Osmond described my interview with him for Reader's Digest as 'better than therapy,' a sentiment shared by many celebrities and business leaders I've had the pleasure to work alongside.


Whether it's for a company website or a celebrity profile, I believe that most writing benefits from finding and including the human story at its heart. If you would like to work with me, please get in touch.


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