• National press



• Copywriting

• Ghostwriting

• Digital

• Trade

• Corporate

• 1-2-1 coaching

• Public sector

• Training 


Joy Persaud
Editorial coach


I'm an award-winning journalist, copywriter and ghostwriter with 28 years’ experience.

I've written and edited news and features for national and niche consumer, corporate and trade publications. Also, I have appeared on BBC News, BBC Radio 4, BBC Radio 5 Live, BBC Radio Sussex & Surrey and ITN.


From investigative work with a lasting impact, to writing about current affairs, celebrities, education, health, business issues, wellbeing, the environment, entrepreneurs, eco-friendly living and cutting-edge pharma, there's little I haven't covered. 

Additionally, I am delighted to have been commissioned to write two non-fiction books. For both, I have had to quickly develop a strong rapport with interviewees, who – I'm privileged to say – have trusted me with sensitive personal information. 

Whether you want an article – or your life story – written, wish to improve your business literature and website, or need bespoke training to show you/your team how to write crisp, clear copy, please get in touch.