Hello

After graduating with an honours degree in psychology in the last century, I undertook coffee and washing up duties for the editor of a busy, buzzy London newspaper. While there, I worked my way up to senior reporter and gained the NCTJ news qualification.

One of my biggest investigative successes was to uncover hush-hush plans to close a London hospital. It's open to this day.

I also work with startups, charities and some of the world's biggest brands, including Microsoft, NatWest, RBS, Bloomberg, M3, Klear/ Meltwater, IES, Vodafone, Havas Lynx, Warwick Business School and many more.

I'm at home with both the spoken and written word, and am happy to appear on radio and television. Whether you want your profile or biography written, wish to improve your business literature and website, or need bespoke editorial training, please get in touch.

Testimonials

"I had my first Guardian article published in large part due to the outstanding support that Joy gave me - through her coaching, coaxing, encouragement and inspiration, I am becoming the writer I so want to be.

I loved my sessions with Joy - she is fun and easy to work with, offering me insights into the writing process that I use every day. She has a way of stimulating my thinking that really surprised me. She is very supportive and encouraging - she is outstanding. I can't recommend her enough."

Declan Fitzsimons, Adjunct Professor of Organisational Behaviour, INSEAD

Contact me

I'm always looking for new and exciting opportunities. Let's connect.

joy.persaud@gmail.com

+44 7766 013 269

Portrait by photos@charlottemacpherson.co.uk